Here’s a way to take your bibliophilia to a whole other level. Fashion icon Karl Lagerfield, publisher Gerhard Steidl, Wallpaper* magazine, and perfumer Geza Schoen have collaborated to produce a perfume that smells like a book. (On its website, Steidl says the perfume allows you to “celebrate all the gloriosensuality of books”.) The idea for the perfume arose last year at a Wallpaper* party in Milan.
Lagerfield commented that “the smell of a freshly printed book is the best smell in the world”. No argument there (although I always
balk when something is touted to be the “best”), but Schoen quickly realized that reproducing the scent would be a little tricky. “It was hard,” says Schoen. “The smell of printed paper is dry and fatty; they are not notes you often work with.” In the end, Schoen only needed five “woody” ingredients to recreate the aroma dubbed Paper Passion.
The packaging for Paper Passion is perfection, as one would expect considering it was designed by Lagerfield; the perfume comes in a white bound book in which the pages are cut out to house the bottle. Inside the pages of the book are texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers. You can purchase Paper Passion at the Steidl website; it retails for $98.
So what do you think– would you wear it or buy it for your favorite bibliophile?